POP MIE PEDES SERIES X TIKTOK
Pop Mie relaunched its latest Pedes Series, Gledek and Dower. Our target audience is the younger generation between 18-25. Where else would they be but TikTok! To raise product awareness in interesting ways, we created a contest that encourages user to submit their own twist to the filter. By using gamification through hand movements, each option shows the product’s RTB. The campaign was so successful that it broke the record for TikTok branded challenge for FMCG brands in Indonesia in 2020.
