maggie michella
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SonnetInsurance

SONNET CLIENT BRIEF ONESHOW 2018

The brief asked us to bring positivity into daily lives with a fresh, sunny, and genuine tone. The company believes in protecting optimism and celebrating milestones in life, while also preventing the negativity and paranoia associated with insuring your home or auto.

OPTIMISM IN A BOX

Purchasing insurance can be a long, and stressful, process. This is especially true if it’s your first time. Sonnet Introduces ‘Optimism in a Box’, where you can walk to stores such as Ikea, Walmart, and Target to purchase your insurance. Customer can easily grab their insurance and drop their information at the register. Done. No more stressful steps or hidden fees.