BROKEN BARS

When the Türkiye-Syria earthquake hit, a big donation machine started. However, helps are never enough, the relief effort is ongoing, and more donations are needed. At the same time, during the biggest sales season in Asia, more people think to shop online for themselves than giving to others. To help garner more donations, Cadbury and the Red Cross partnered up and tapped into online shopping behavior by replacing standard product listings and ads, with Broken Bars that prompted people to make a donation.