maggie michella
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MoMaAvery

AVERY DENNISON

M_use Ticket

In order to cut through the noise, Avery Dennison collaborate with art museums in order to reach creatives. The purpose of this campaign is to enable designers to interact with the materials that drive them to an online community. Through museum tickets, Avery will be able to reach a large target audience who are interested in art. While building a community, Avery can also inspire creatives through its materials before the launch of M_use.