GAMER ASYLUM
The hotel chain struggles to keep its door open when the pandemic hits. Realizing that the pandemic might continue longer than expected, ARTOTEL Group knew it had to find a provocative and creative way to reopen. Upon hearing the viral gaming ban news in China, ARTOTEL created a campaign to help Chinese gamers to express themselves. They launched Gamer Asylum, a new experience where gamers can play without limitations. However, the campaign faced a challenge in how to market the new offer, especially in China with its strict censorship laws. Since we couldn’t use traditional advertising buys, we needed an idea that was so provocative in nature, it could capture the organic attention of gamers, influencers, politicians, and journalists.
Contagious
