D'ANGELICO GUITARS OF AMERICA
D’Angelico Guitars is a New York City-based luxury guitar brand. From the 30s to the 60s, D’Angelico archtops were considered the pinnacle of guitar-making, seen in the hands of legendary players such as Chet Atkins and Frank Sinatra's guitarist, Tony Mottola. Undergoing a change of ownership in 2011, D’Angelico is now in the midst of a modern resurgence, working with legendary players such as Bob Weir of The Grateful Dead, and guitarists and producers for Future, Jay-Z, Beyonce and Kendrick Lamar.
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PHOTOGRAPHY//SOCIAL CONTENT
X GAMES
The purpose of the X Games 2017 Campaign is to promote the company as a 'lifestyle brand'. Gold, silver, and bronze guitars will be awarded to all winners of the X Games 2017 in Aspen.
There are several audiences such as athletes, young fans, musicians such as Bassnectar, Anderson .Paak & The Free Nationals, The Chainsmokers, and G-Eazy.
To introduce the brand as a legendary guitar to younger audience, D'Angelico work alongside with The Chainsmokers. Two gold guitars signed by The Chainsmokers are used as limited giveaways through social media.
Photos by ESPN and D'Angelico