NIPPLE SPONSORSHIP
With a massive wave of new runners hitting the pavement, most have no idea about the painful reality of long-distance nipple chafing. To bridge this knowledge gap, Vaseline is officially stepping into sports, a category it has unofficially served for decades. By directly sponsoring runners' nipples, the brand isn't trying to be funny; it's providing a straightforward, essential utility to a new generation of athletes before they have to learn the hard way on race day.
