Rockstar Status
Every hotel loyalty program, including the biggest global 5-star chains, offers the same rewards such as complimentary breakfasts, late check-outs and free room upgrades. Artotel Group, a Southeast-Asian luxury hotel chain known for its creative hospitality and love for local arts and culture, didn’t want to become part of the template. So they revamped their loyalty program to make their hotels more like exciting travel experiences, not just places to stay. They created a whole new tier called "Rockstar", where the most loyal guests are rewarded with a complimentary stay where they can do anything they want. The campaign, "Rockstar Status", promotes this exclusive, first-of-its-kind tier and the perks that come along with it.
