Budweiser

BUDWEISER

This is America

While enjoying tremendous success internationally, Budweiser faces a tremendous challenge in its home market. The brief is to create a campaign that humanizes and reconnects Budweiser with key cultural moments, recognizing that bold ideas travel, become news and relies not only on advertising dollars. ‘This is America’ embraces inclusivity and shows that America is not made out of one, but many immigrants. The purpose of this campaign is to educate consumers about the fabric of America. Through packaging design and 12 cans pack, Budweiser will be able to communicate the importance of unity large scale.