The Creepy Kings
Millennials are no longer scared of ghosts. In this digital era, Burger King will speak their language and stalk them online. The purpose of this campaign is to engage with millennials through social media platforms. Through word of mouth, Burger King will be able to creep the target audience and gain media impressions.
Burger King is no longer “cool” enough for millennials. With online deliveries and drive-thru, the number of in-store visits has been decreasing. The purpose of this campaign is to invite millennials to visit the store during Halloween. Through social media such as Instagram, Twitter, and Facebook, Burger King will be able to drive digital traffic into the store. By using the fear of Halloween, millennials will be able to scream and earn their free Whopper. This Halloween, Burger King will be able to turn its restaurants into the coolest place in town.