maggie michella
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Brooks

BROOKS

Run to Fly

In the world of vlog and social media, traveling is a part of millennials lifestyle. In order to reach this new target audience, Brooks will partner with Virgin Airlines to give runners another reason to use Brooks. The purpose of this campaign is to reach millennials and speak their language. Through “Run to Fly”, Brooks will be able to make running more exciting so millennials can go to their dream destinations.